Privacy Policy
Your Privacy is important to us and Emerdency Ltd. (“Emerdency”, “the Company”, “we”, “our”, or “us”) is committed to protecting your privacy whilst providing a personalised and valuable service.
Here at Emerdency, we are committed to safeguarding your data while rendering our Platform. Emerdency is based in the United Kingdom, and the general and specific laws of the UK will apply in governing the usage of Private Data.
This Privacy Policy governs our data collection, processing and usage practices. It is designed to allow the Data Subject (“you”) to make an informed choice regarding use, access and correction of your Personal Data.
If you have any requests concerning your Personal Data or any queries about these practices, please contact us by e-mail on info@emerdency.co.uk.
If you use our websites, you are in control of what information we collect about you, but if you choose not to share your information, you may not be able to access or use some areas of our websites.
Purpose
The purpose of this privacy policy (this "Privacy Policy") is to inform users of our Site of the following:
- The personal data we will collect and hold;
- How we collect and hold it;
- Use of collected data;
- How we secure your data;
- Who has access to the data collected;
- The rights of Site users;
- How you may contact us for queries or complaints about privacy matters.
This Privacy Policy applies in addition to the terms and conditions of our Site.
Consent
By using the Website and/ or by providing your information, you consent to the collection and use of the information you disclose on the Website in accordance with this Privacy Policy, including but not limited to Your consent for sharing your information as per this privacy policy.
If we decide to change our privacy policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it.
When the legal basis for us processing your personal data is that you have provided your consent to that processing, you may withdraw your consent at any time. If you withdraw your consent, it will not make processing which we completed before you withdraw your consent unlawful. You can withdraw your consent by contacting us at info@emerdency.co.uk.
Legal Basis for Processing
We process Personal Data based on the following lawful grounds under UK GDPR:
- Consent: When you provide explicit consent, such as signing up for marketing emails.
- Contractual Necessity: When data is required to fulfil our contractual obligations, such as appointment scheduling and payment processing.
- Legitimate Interest: For activities such as improving our services and ensuring security, unless overridden by your rights.
- Legal Obligation: When processing is necessary to comply with legal or regulatory requirements.
Personal Data We Collect
Personal Data means any information relating to an identified or identifiable natural person (“data subject”); an identifiable natural person is one who can be identified, directly or indirectly, by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. Personal Data is in many ways the same as Personally Identifiable Information (PII). In addition to collecting information that is directly submitted by you on Website, we may collect information using other methods such as by using cookies, local shared objects and similar technologies. Additionally, we may utilise a third-party vendor on our behalf to perform these collection practices.
Information That You Specifically Give Us
We may request, collect, or process the following information:
- Account Details: username, password, profile picture.
- Contact Details: email address, phone number.
- Location Details: physical address, billing address, timezone.
- Financial Information: credit card details, wire transfer details, payment processor details (e.g., Skrill, PayPal), tax numbers.
Information We Collect as You Use Our Service
We maintain records of the interactions we have with our users, including services and customer support we have provided. This includes the interactions our users have with our platform such as when a user has viewed a page or clicked a button.
In order to provide services we may passively collect your GPS coordinates, where available from your device. Most modern devices such as smartphones will display a permission request when our platform requests this data.
When we are contacted we may collect Personal Data that is intrinsic to the communication. For example, if we are contacted via email, we will collect the email address used.
We may collect or process the following information:
- Metadata: IP address, computer and connection information, referring web page, standard web log information, language settings, timezone, etc.
- Device Information: device identifier, device type, device plugins, hardware capabilities, etc.
- Location: GPS position.
- Actions: pages viewed, buttons clicked, time spent viewing, search keywords, etc.
Information Related To Children
Unless otherwise permitted by applicable law, we do not collect any personal identifiable information from children without consent from their parents or legal guardian, as applicable. If you are a parent or legal guardian of a child who would like to book a dentist appointment for your child through our website, we may ask for your full name, birthdate, and email address in order to obtain your consent to collect your child’s information including full name and date of birth of your child, create an account for your child, and directly notify and communicate with you regarding such. We will only collect personally identifiable information from your child as is reasonably necessary to provide them access to the Website, if any.
Use of Google Analytics
We use Google Analytics, a web analytics service provided by Google, to help us understand how visitors interact with our website. This service collects anonymous data, such as pages visited, time spent on the site, and user interactions.
To protect your privacy, we have enabled IP anonymisation, meaning your full IP address is not stored by Google. Google Analytics uses cookies to track visitor behaviour, but you can disable cookies in your browser settings if you prefer.
If you wish to opt out of Google Analytics tracking, you can install the official Google Analytics Opt-Out Browser Add-on: https://tools.google.com/dlpage/gaoptout.
For more details, see Google’s Privacy Policy: https://policies.google.com/privacy.
How We Use Your Personal Data
We use the Personal Data we maintain about you, and other information we obtain from your current and past activities on the Site to:
- Provide service in relation to the use of the Site;
- Manage your account and provide you with customer support;
- Communicate with you by email, postal mail, telephone and/or mobile devices about services that may be of interest to you either from us, our affiliates or other third parties;
- Develop and display content and advertising tailored to your interests on the Site and other sites;
- Send promotional messages, marketing, advertising, and other information that may be of interest to you, unless you indicate a preference to opt-out of receiving these communications;
- Resolve disputes and troubleshoot problems;
- Measure consumer interest in the Services and products;
- Inform you of updates;
- Customise your experience;
- Detect and protect you and us against error, fraud and other criminal activity;
- Enforce our Terms of Use; and
- Do as otherwise described to you at the time of collection.
At times, we may look across multiple users to identify problems. In particular, we may examine your Personal Data to identify users using multiple user IDs or aliases.
We may compare and review your Personal Data for accuracy and to detect errors and omissions. We may use your financial information or payment method to process payment for any purchases made on the Site, enrol you in any discount, rebate, or other program in which you elect to participate, protect against or identify possible fraudulent transactions and do as otherwise needed to manage our platform.
As Data Controller:
We use the information we collect only in compliance with this Privacy Policy. We will never sell your Personal Data to any third party without your explicit consent. In addition to the uses identified elsewhere in this Privacy Policy, we may use your Personal Data to:
- Assist you with appointment requests, scheduling dentist sessions, or any services offered on the Site;
- Send information to you which we think may be of interest to you by post, email, or other means;
- Send you marketing communications relating to our services; (including any profiling we engage in that is related to such direct marketing);
- Responding to an enquiry, questions or concern that you may have raised;
- Performing analytics and creating a database to improve your browsing experience and enhancing functionality of our services.
Sharing Personal Data with Third Parties
We may share Personal Data with the following types of third parties:
- Payment processors (e.g., Stripe, PayPal) to process transactions securely.
- Marketing platforms for sending promotional emails (only if you opt-in).
- Analytics providers such as Google Analytics to monitor website performance.
- IT service providers for website hosting, security, and maintenance.
We do not sell your Personal Data to third parties.
If you do not want us to share your Personal Data with these service providers, contact us at info@emerdency.co.uk.
Your Access to and Control Over Information
You have the following rights under UK GDPR:
- Right of access: Request a copy of the data we hold about you.
- Right to rectification: Ask us to correct inaccurate or incomplete data.
- Right to erasure: Request deletion of your Personal Data where no lawful reason exists to retain it.
- Right to portability: Request transfer of your data to another organisation.
- Right to object: Object to processing if we use legitimate interests as our legal basis.
- Right to withdraw consent: Withdraw consent at any time for processing based on your permission.
To exercise these rights, please email info@emerdency.co.uk.
How Long Do We Keep Your Personal Data
The personal data of the person concerned will be deleted or made unavailable as soon as the purpose of the storage does no longer apply, unless there is a need to continue storing the data for the purpose of concluding or fulfilling a contract. Furthermore, data may be stored if this has been provided for by the national legislator, laws or other regulations to which the person responsible is subject.
If we rely on your consent for data processing, you have the right to withdraw it at any time. However, this will not affect the legality of any processing carried out before your consent was withdrawn.
How Do We Keep Your Information Safe
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
Where Can You Complain
You have the right to make a complaint at any time to the concerned supervisory authority for data protection issues.
For the UK, the contact details are:
- Information Commissioner’s Office
- Telephone: 0303 123 11113
- Website: https://ico.org.uk/concerns/
- Email: icocasework@ico.org.uk
- Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
We would, however, appreciate the chance to deal with your concerns before you approach the Information Commissioner’s Office so, please contact us in the first instance.
Contact Us
If you have any questions about this privacy policy or the data we hold about you or you wish to ensure that the data we hold about you is accurate and kept up to date, please do not hesitate to contact us at:
Emerdency Ltd.
United Kingdom
Email:
info@emerdency.co.uk
Last Updated:
We have updated our Privacy Policy to reflect recent changes. These updates may include modifications to how we collect, use, and store your personal data, as well as any new rights or obligations under applicable laws.
